MINI & LULA

MIMI & LULA is a stylish and playful kids accessories brand that brings the sparkle and shine back into playtime and daytime…

The brand was founded in 2017 by Natasha Hodson and Nicola Byrne who both spent over a decade working with famous high street brands to create accessory ranges for grown up girls. But when their own little girls came along, they quickly realised that the accessories available weren’t varied enough to please their strong minded daughters or to give parents enough fun options for dressing up their precious kids. After all, you can never have enough colourful clips, quirkily shaped bags or fun dress-up goodies that children love!

Elephants and Ants handled influent marketing, strategies, communication, PR engagement, events and magazine contact in Denmark, so that a unique buzz on the social magazines, magazines and TV.

CLIENT

MIMI & LULA