Vilac is the epitome of designer toys that never go out of style and appeals to all generations. Vilac was established way back in 1911 in France and to this day is one of the most popular quality toys. That is why the Vilac designer toys have also gone on to become design objects in many homes. Vilac specially manufactures a large part of their products with local beech and pine from the Jura mountains, where the forests are looked after in a sustainable way through the organization “Office National des Forêts”. Through a unique process, where the wood is turned, sandblasted and polished, the exclusive result is produced. To give the toy the final and very familiar glossy finish, the toy is varnished by professional craftsmen in the town of Moirans in the Montagne. Vilac is the epitome of unique quality toys for both children and adults. The designers behind the successful toy brand consist of a handful of excellent artisans who all manage to give the toys personality and character.
VILAC was one of the first brands at Elephants and Ants. Throughout the many years together, Elephants and Ants has taken care of strategies, communication, PR engagement, events and magazine contact. The brand is much talked about and top of mind brand in their segment. The brand is much talked about and top of mind brand in their segment. We created a a unique buzz on the social magazines, magazines and TV.